EXCELLENT place to go.  We were on a Carnival Cruise and had read about this place and we are SO GLAD that we choose to go to Paradise Beach.   If you are on a cruise ship, they don't offer this as an excursion, all you have to do is get in a taxi from the port and ask them to take you to Paradise Beach.  We are a family of 4 that just came back, June, 2011 and the total cost was a quarter of what Carnival charges for a 'beach' excursion.  We look forward to going back again!